BEST WAYS TO INCREASE
ONLINE SALES IN 2020
Best Strategy to Not Only Drive People to Your Website But Have Them Buy Your Product
Keep Your Home Page Simple, and Don’t Overwhelm Your Audience
A simple homepage design welcomes your audience to your site, tells them what you want them to do next, and allows them to explore your site in more depth. You can layer on more complexity, but you don’t want to start with a cluttered mess and have to selectively prune it.
Always begin with the basics. When you begin planning out your homepage design, make sure every element satisfies at least one of the following four goals. You can add complexity to a simple homepage design, but you don’t want to start with a cluttered mess and have to selectively prune it.
Always begin with the basics. What do you need on your homepage? What will your audience expect? And which elements take priority?
When you can answer those questions, you’ll have the information you need for a better homepage design. In web design, homepage elements have very specific purposes.
Add Videos to Your Key Conversion Pages
In addition to the above, HubSpot also describes how video is important:
- 62% of users consume video content more thoroughly than anything else.
- 52% of marketing professionals say video content has the best ROI of all content.
- 43% of consumers say video content is the most memorable type.
- 41% of consumers prefer to engage with brands via video to learn more.
We all know that just because video performs well in general, doesn’t mean it will perform well in certain use cases. But there are a few other points that show why video is a great way to go when considering landing page performance, specifically.